Marketing the Work of a University Gardens Director to Deans and Provosts

Many campus gardens are led by faculty members who are evaluated using a traditional yardstick of research publications, classroom instruction, and Extension programming. Alternate models of scholarship, creative achievement, and program impact should be used to measure a faculty
Member’s work when they move into a director’s position. This does not imply that a faculty member no longer contributes to advancing the field of horticulture; it means redefining the “advancing the field of horticulture”. Alternate models exist in the arts, humanities, and architecture that can be used to evaluate the work of faculty who are garden directors.