The 2009 ASHS Annual Conference

Many current economic trends and driving forces point to the fact that we are in a period of hypercompetition and maturing consumer demand in the Green Industry today. A number of folks have already been forced out of the Green Industry during this shakeout period. This presentation will: (1) provide an overview of current economic trends and their influence on the Green Industry, (2) discuss supply-side methods of (and technologies for) controlling costs during an economic downturn, and (3) address proactive demand-side differentiation and pricing strategies that will not only help ensure survival, but will also position nursery growers, service providers, and retailers for competing profitably in this period of hypercompetition.