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The 2009 ASHS Annual Conference

Making Cents of Green Industry Economics

Sunday, July 26, 2009: 8:00 AM
Laclede (Millennium Hotel St. Louis)
Charles Hall, Dr., Texas A&M University, College Station, TX
Many current economic trends and driving forces point to the fact that we are in a period of hypercompetition and maturing consumer demand in the Green Industry today. A number of folks have already been forced out of the Green Industry during this shakeout period. This presentation will: (1) provide an overview of current economic trends and their influence on the Green Industry, (2) discuss supply-side methods of (and technologies for) controlling costs during an economic downturn, and (3) address proactive demand-side differentiation and pricing strategies that will not only help ensure survival, but will also position nursery growers, service providers, and retailers for competing profitably in this period of hypercompetition.