The 2009 ASHS Annual Conference

In an economic downturn many businesses are facing constraints. Most nursery owners are deemed “technicians” and focus on what they know how to do best-grow! Those businesses who will survive will have a complete business toolkit and will incorporate the managerial and entrepreneurial sides into their business. As an Extension Specialist, how do you provide services to nursery clientele to help them prosper? This presentation will discuss the state of the nursery industry and how cash management, customer capital and business planning will help nursery stakeholders become more successful.