4359:
Measuring Supply Chain Trends in the Packaging of Stem-Free Fresh Sweet Cherries: a Sustainable Approach in Package Design, Product Characteristics and Expectations
Koutsimanis, G.a; Harte, J.b; Bix, L.a; Harte, B.a; Whiting, M.c; McFerson, J.c,d; Almenar, E.a*
aSchool of Packaging, and bFood Science and Human Nutrition-Michigan State University, MI 48824
cDepartment of Horticulture and Landscape Architecture-Washington State University, WA 99164
dWA Tree Fruit Research Commission, Wenatchee, WA, 98802
*Eva Almenar (ealmenar@msu.edu)
This study focuses on developing a survey tool to determine and evaluate the current supply chain trends in the packaging of a new fresh product, stem-free fresh sweet cherries. This novel approach is attempted, in order to create a sustainable packaging system for the launch of the cherries. Methods developed during the course of study will likely aid in the development of packaging systems for other produce. The comprehensive, in-depth survey is planned to collect critical information from cherry growers, packers, retailers and consumers. Response variations between genders, ethnicities and age, are taken into consideration. The acceptance of plastics made from natural resources as alternative packaging materials to the petroleum-based ones is explored. Key characteristics such as package design and optimum size, as well as convenience features, like easy-open and re-closability, are examined. Shelf-life and safety expectations versus preferences in packaging technologies, like modified atmosphere packaging, are also points that this study covers.