Market Linkage and Value Chain Infrastructure—Challenge for South Asia for Value-added Horticulture

The performance of the Indian horticultural sector is still a long way to go. India has a rich biodiversity and different agro-climatic zones suited for a value-added agricultural production system. However, the fragmentation of land and low technology inputs and poor infrastructure is crumbling the overall growth of horticulture market. The main drivers of horticulture growth would be harnessing the relevant adaptable technology, creating a subtle rural cool chain infrastructure and connectivity with efficient value chain and market. Technology transfer and adoptable agricultural processing and value chain will enhance the overall horticulture production as well the growth and linkage to the better market place. Horticulture production and market linkage will enhance farmers income, create more jobs, increase rural household income, strengthening global competitiveness and providing a wide base of platform to establish an efficient linkage of producers, processors with the markets.