The 2012 ASHS Annual Conference: Marketing and Economics

11:45 AM

Do You See What I See? Eye-tracking Research Shows Where Consumers Look in Holiday Plant Displays
Bridget K. Behe, Michigan State University; Allison Jones, Michigan State University; R. Thomas Fernandez, Michigan State University; Kristin Getter, Michigan State University; Patricia Huddleston, Michigan State University

12:00 PM

An Investigation of United States Apple Producers Trait Prioritization—Evidence from Clicker Surveys
Chengyan Yue, University of Minnesota; Karina Gallardo, Washington State University, TFREC; James Luby, University of Minnesota; Alicia L. Rihn, University of Minnesota; James R. McFerson, Washington Tree Fruit Res. Comm.; Vicki McCracken, Washington State University; David Bedford, University of Minnesota; Susan K. Brown, Cornell University; Kate Evans, Washington State University, TFREC; Cholani Kumari Weebadde, Michigan State University; Audrey Sebolt, Michigan State University; Amy Iezzoni, Michigan State University

12:15 PM

Contribution of USAID Firms Project to Develop Horticulture Sector in Pakistan
Waqar Ahmed, USAID; Khalid Saeed Wattoo, USAID; Muhammad Azher Nawaz, University of Sargodha; Raheel Anwar, University of Agriculture, Faisalabad

12:30 PM

The Effects of the Consideration of Future Consequences on Willingness to Pay Decisions for Plant Attributes
Chengyan Yue, University of Minnesota; Hayk Khachatryan, Ph.D, University of Florida; Ben Campbell, Vineland Research and Innovation Centre; Charles R. Hall, Texas A&M University; Bridget K. Behe, Michigan State University; Roberto G. Lopez, Purdue University; Jennifer Dennis, Purdue University

12:45 PM

Influencing Consumer Perceptions and Purchases of Christmas Trees and Poinsettias through a State-wide Marketing Campaign
Kristin L. Getter, PhD, Michigan State University; Bridget K. Behe, Michigan State University