The 2012 ASHS Annual Conference

Bridget K. Behe

Michigan State University
Dept of Horticulture
288 Plant & Soil Sci Bldg
East Lansing, MI
USA 48824-1325

Papers:
Influencing Consumer Perceptions and Purchases of Christmas Trees and Poinsettias through a State-wide Marketing Campaign Do You See What I See? Eye-tracking Research Shows Where Consumers Look in Holiday Plant Displays Sustaining Farmers Markets in Low-income, Urban Areas: Farmer Attitudes Regarding Electronic Benefits Transfer (EBT) Programs The Effects of the Consideration of Future Consequences on Willingness to Pay Decisions for Plant Attributes