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The 2012 ASHS Annual Conference

Marketing and Economics

Friday, August 3, 2012: 11:45 AM
Balmoral
Moderator:
11:45 AM
Do You See What I See? Eye-tracking Research Shows Where Consumers Look in Holiday Plant Displays
Bridget K. Behe, Michigan State University; Allison Jones, Michigan State University; Rodney Thomas Fernandez, Michigan State University; Kristin L. Getter, PhD, Michigan State University; Patricia Huddleston, Michigan State University
12:00 PM
An Investigation of United States Apple Producers Trait Prioritization—Evidence from Clicker Surveys
Chengyan Yue, University of Minnesota; Karina Gallardo, Washington State University, TFREC; James Luby, University of Minnesota; Alicia L. Rihn, University of Minnesota; James R. McFerson, Washington Tree Fruit Research Commission; Vicki McCracken, Washington State University; David Bedford, University of Minnesota; Susan K. Brown, Cornell University; Katherine Evans, Washington State University, TFREC; Cholani Kumari Weebadde, Michigan State University; Audrey Sebolt, Michigan State University; Amy F. Iezzoni, Michigan State University
12:15 PM
Contribution of USAID Firms Project to Develop Horticulture Sector in Pakistan
Waqar Ahmed, University of Agriculture; Khalid Saeed Wattoo, USAID; Muhammad Azher Nawaz, University of Sargodha; Raheel Anwar, University of Agriculture, Faisalabad
12:30 PM
The Effects of the Consideration of Future Consequences on Willingness to Pay Decisions for Plant Attributes
Chengyan Yue, University of Minnesota; Hayk Khachatryan, Ph.D, University of Florida; Ben Campbell, Vineland Research and Innovation Centre; Charles R. Hall, Texas A&M University; Bridget K. Behe, Michigan State University; Roberto G. Lopez, Purdue University; Jennifer Dennis, Purdue University
See more of: Oral Abstracts