The 2012 ASHS Annual Conference

Objective(s):
The objectives of this workshop are to provide a discussion forum for U.S. and international horticultural businesses with operations in Asian countries, to present the unique opportunities and challenges for research and technology development and transfer, marketing and customer service.

The Asian region presents unique marketing and collaboration opportunities to U.S. based and international horticultural businesses. With the trend of globalization, more companies are collaborating with or expanding into this market and bring significant scientific and economic impact. However, companies often face very different political, cultural, and business environments from home.  Topics in this workshop will provide audience the first-hand experience of international collaboration from the view of horticultural enterprises.