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2013 ASHS Annual Conference

Marketing and Economics (Oral)

Thursday, July 25, 2013: 12:30 PM
Springs Salon D/E (Desert Springs J.W Marriott Resort )
Moderator:
John L. Griffis Jr.
12:30 PM
Partial and Enterprise Budgets for Growing Hard Cider Apples in Virginia
Gregory Michael Peck, Virginia Tech; Gordon Groover, Virginia Tech; Jarrad Farris, Virginia Tech
12:45 PM
Relevance of Apple Quality Traits for Consumers
Lilian Carrillo, Washington State University; R. Karina Gallardo, Washington State University; Chengyan Yue, University of Minnesota; Vicki McCracken, Washington State University; James Luby, University of Minnesota; James R. McFerson, Washington Tree Fruit Research Commission; Ines Hanrahan, Washington Tree Fruit Research Commission
1:00 PM
Consumer Characteristics Affect on Local and Organic Purchasing
Lingqiao Qi, Graduate Research Assistant, University of Connecticut; Ben Campbell, Assistant Professor and Extension Economist, University of Connecticut; Yizao Liu, Assistant Professor, University of Connecticut
1:15 PM
Look at What Is Important: Eye-tracking Research on Plant Displays
Bridget K. Behe, Michigan State University; Ben Campbell, Assistant Professor and Extension Economist, University of Connecticut; Hayk Khachatrayn, Ph.D., University of Florida; Charles R. Hall, Professor and Ellison Chair, Texas A&M University; Jennifer Dennis, Purdue University
1:30 PM
Market Viability of Native Central Texan Plants as a Food Source
Benjamin J. Glover, Texas State University; Tina Waliczek Cade, Texas State University; Jean-Marc Gandonou, Texas State University
1:45 PM
Gender Analysis of Labor and Resources in Greenhouse Vegetable Production in Turkey
Burhan Özkan, Akdeniz University; Robin Brumfield, Rutgers University
2:00 PM
Economic Potential of Producing Tahiti Limes in Southern Florida in the Presence of Citrus Canker and Greening
Edward Evans, Associate Professor, University of Florida; Fredy Ballen, Economic Analysis Coordinator II, University of Florida; Jonathan H. Crane, University of Florida
2:15 PM
Commercialization of Underutilized Crops: Purple-fruited Pitanga—A Case Study
John L. Griffis Jr., Florida Gulf Coast University; Carl E. Sams, The University of Tennessee; Malcolm M. Manners, PhD, Florida Southern College; Theodore J.K. Radovich, University of Hawaii at Manoa; Ty G. McDonald, Asst., Extn., Agent, University of Hawaii at Manoa
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