Marketing and Economics 1 (Oral Session)

Tuesday, July 29, 2014: 5:00 PM
Salon 5 (Rosen Plaza Hotel)
Moderator:
John Majsztrik
5:00 PM
Queens (Crowns) & Characters—Using State Partners in Programs
Karen M. Stauderman, University of Florida
Audio File Recorded Presentation
5:15 PM
How Much Are Ornamental Growers Willing to Pay for Irrigation Technology?
John Majsztrik, University of Maryland; Erik Lichtenberg, Ph.D., University of Maryland; Monica Saavoss, University of Maryland
Audio File Recorded Presentation
5:30 PM
Public Benefits of Wireless Sensor Irrigation Network Adoption
John Majsztrik, University of Maryland; Dennis King, Ph. D., University of Maryland; Elizabeth Price, University of Maryland
Audio File Recorded Presentation
5:45 PM
The Relationship Between Costs and the Carbon Footprint of Flowering Trees and Shrubs
Dewayne L. Ingram, University of Kentucky; Charles R. Hall, Professor and Ellison Chair, Texas A&M University
Audio File Recorded Presentation
6:00 PM
Impact of Consumers' Visual Attention to Product Attributes on their Willingness-to-pay for Apple Juice
Alicia L. Rihn, University of Minnesota; Chengyan Yue, University of Minnesota
Audio File Recorded Presentation
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