2014 ASHS Annual Conference

Our world is highly dependent on horticultural expertise to provide the technology and people necessary to meet the rapidly increasing global demand for fruits, vegetables, nuts, herbs and ornamentals in the face of the changing global environment and limited natural and financial resources. Additionally, horticulture plays a critical role in promoting positive mental well-being on a large scale from public botanic gardens, parks, and sports fields, to small scale individual home gardens. There is a concern, for those aware of horticulture, the perception is increasingly negative, while much of the public, especially today’s youth, appear to have little or no awareness of the importance and value of horticulture. Interesting, challenging, and impactful careers are available in horticulture at all levels, and there is an increasing need for well-trained and educated students. A National Initiative has begun to promote horticulture in the United States and increase public awareness of the positive attributes of this industry. To date, over 150 gardens, schools, colleges, universities, associations, government agencies, commodity groups and horticultural industries have shown support for this National Initiative. Six endorsing partners  for the National Initiative  include Longwood Gardens, American Society for Horticultural Science, National Junior Horticultural Association, American Horticultural Society, American Public Gardens Association and AmericanHort. The National Initiative will include a national study, education plan, and marketing and advocacy campaigns. Through a request-for-proposals a firm has been identified to lead a national study and assist our industry in improving public perceptions of horticulture, integrating horticulture into national educational curriculum, increasing youth participation in institutions like 4-H and FFA, increasing enrollment in horticulture and plant sciences in high schools, colleges and universities, and ultimately increasing well-trained horticulture professionals and public awareness of horticulture.