2014 ASHS Annual Conference

Objective(s):
To explain and promote the national initiative to promote horticulture.

Horticulture offers one of the most satisfying and rewarding careers, with an increasing number of people needed in the future, yet young people today are often unaware of the opportunities and diversity in this engaging field. The National Initiative plans to change this.  ASHS, along with Longwood Gardens, AmericanHort, American Horticultural Society, National Junior Horticultural Association, and American Public Gardens Association have announced a National Initiative to promote horticulture. Over 150 industry, academic, public gardens and horticultural associations have agreed with the proposal to increase the awareness and advocacy of horticulture. This workshop will discuss the initiative, the firm selected for the work being done this year along with practical ideas of what academia, public gardens, and industry can do to recruit the next generation of horticulture professionals. Discussion will allow time for all participants to share thoughts and ideas.