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The Role of Plant Brands and Perceived Quality

Tuesday, August 4, 2015: 4:00 PM
Borgne (Sheraton Hotel New Orleans)
Bridget K. Behe , Michigan State University, East Lansing, MI
Patricia Huddleston , Michigan State University, East Lansing, MI
Lynnell Sage , Michigan State University, East Lansing, MI
See more of: The Eyes Have It: Understanding the Roles of Branding and Marketing of Consumer Horticultural Products Using New Technologies (Workshop) *CEU Approved
See more of: Workshop