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Marketing and Economics (Oral)

Wednesday, August 5, 2015: 8:00 AM
Oak Alley (Sheraton Hotel New Orleans)
Moderator:
Bridget K. Behe
8:00 AM
Consumer Preference for Quality in Three Leafy Vegetables in Kenya
Marcia Croft, Purdue University; Maria Marshall, Purdue University; Steve Hallett, Purdue University; Stephen C Weller, Purdue University
Audio File Recorded Presentation
8:15 AM
The Role of Plant Brands in Consumer Quality Perceptions of Herb and Vegetable Transplants
Bridget K. Behe, Michigan State University; Lynnell Sage, Michigan State University; Patricia Huddleston, Michigan State University
8:30 AM
Age Influence on Product Involvement and Expertise for Vegetable and Herb Transplants
Lynnell Sage, Michigan State University; Patricia Huddleston, Michigan State University; Bridget K. Behe, Michigan State University
Audio File Recorded Presentation
8:45 AM
Economic Analysis of Using Alternative Containers in a Greenhouse Production System
Robin G. Brumfield, PhD, Rutgers University; Alyssa DeVincentis, Rutgers University; Andrew Koeser, PhD, University of Florida -GREC; Sarah T. Lovell, PhD, University of Illinois at Urbana–Champaign; J. Ryan Stewart, PhD, Brigham Young University
Audio File Recorded Presentation
9:00 AM
Using Real Money to Promote Extension Horticulture Programming
Richard G Snyder, Mississippi State University
Audio File Recorded Presentation
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