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ASHS 2015 Annual Conference
The Role of Plant Brands and Perceived Quality
Tuesday, August 4, 2015: 4:00 PM
Borgne (Sheraton Hotel New Orleans)
Bridget K. Behe
,
Michigan State University, East Lansing, MI
Patricia Huddleston, Ph.D., Professor
,
Michigan State University, East Lansing
Lynnell Sage
,
Michigan State University, East Lansing, MI
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The Eyes Have It: Understanding the Roles of Branding and Marketing of Consumer Horticultural Products Using New Technologies
(Workshop) *CEU Approved
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Workshop