Marketing and Economics (Oral)

Wednesday, August 5, 2015: 8:00 AM

Oak Alley (Sheraton Hotel New Orleans)

Moderator:

8:00 AM

Sanitary and Phyto-sanitary Measures, Compliance to International Standards for the Export of Value-added Products from Pakistan to High-end Retail Markets
Waqar Ahmed, USAID FIRMS Project; Muhammad Azher Nawaz, University College of Agriculture; Raheel Anwar, Institute of Horticultural Sciences

8:15 AM

Consumer Preference for Quality in Three Leafy Vegetables in Kenya
Marcia Croft, Purdue University; Maria Marshall, Purdue University; Steve Hallett, Purdue University; Stephen C. Weller, Purdue University

8:30 AM

The Role of Plant Brands in Consumer Quality Perceptions of Herb and Vegetable Transplants
Bridget K. Behe, Michigan State University; Lynnell Sage, Michigan State University; Patricia Huddleston, Ph.D., Professor, Michigan State University

8:45 AM

Age Influence on Product Involvement and Expertise for Vegetable and Herb Transplants
Lynnell Sage, Michigan State University; Patricia Huddleston, Ph.D., Professor, Michigan State University; Bridget K. Behe, Michigan State University

9:00 AM

Economic Analysis of Using Alternative Containers in a Greenhouse Production System
Robin G. Brumfield, PhD, Rutgers University; Alyssa DeVincentis, Rutgers University; Andrew Koeser, PhD, University of Florida -GREC; Sarah T. Lovell, PhD, University of Illinois at Urbana–Champaign; J. Ryan Stewart, PhD, Brigham Young University

9:15 AM

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