23426 Helping the Green Industry Navigate the Challenge of Social Media

Monday, August 8, 2016: 9:30 AM
Macon Room (Sheraton Hotel Atlanta)
Cheryl R. Boyer , Kansas State University, Manhattan, KS
Our recent research indicates that small, local green industry businesses (garden centers, nurseries, lawn care firms, etc.) are often overwhelmed and underprepared to respond to the changing face of online marketing. We created a new resource, The Center for Rural Enterprise Engagement to assist owner/operators with learning to maximize marketing efforts and grow their businesses.