Engaging the Millennial Generation

As Millennials age into home and business ownership, horticultural organizations need to engage this digitally native generation. Why are newer technologies and social media so effective with Millennials? How can we use this information to deliver content and to effect change? One potential method is podcasting, a form of episodic audio content. Podcasting can give horticulture a voice, tell stories and speak to younger audiences in a language they understand.