Search and Access Archived Conference Presentations

2017 ASHS Annual Conference

Planning to Increase the Productivity and Competitiveness of Sustainable Strawberry Systems

Friday, September 22, 2017
Kona Ballroom (Hilton Waikoloa Village)
Curt R. Rom, University of Arkansas, Fayetteville, AR
Heather Friedrich, University of Arkansas, Fayetteville, AR
Carlene A. Chase, University of Florida, Gainesville, FL
Bill Evans, Mississippi State University, Crystal Springs
Gina Fernandez, North Carolina State University, Raleigh, NC
Sanjun Gu, North Carolina Agricultural and Technical State University, Greensboro, NC
Emily Hoover, University of Minnesota, St Paul, MN
Chieri Kubota, The University of Arizona, Tucson, AZ
John D. Lea-Cox, University of Maryland, College Park, MD
Kim S. Lewers, USDA-ARS, BARC, Beltsville, MD, United States
Amanda McWhirt, University of Arkansas Cooperative Extension, Little Rock, AR
Zola Moon, University of Arkansas, Fayetteville, AR
Peter J. Nitzsche, Rutgers Cooperative Extension, Morristown, NJ
Ruijun Qin, USDA-ARS, Parlier, CA
Mary Anne Rogers, University of Minnesota, St. Paul, MN
Jayesh Samtani, Hampton Roads AREC, Virginia Tech, Virginia Beach, VA
Marilyn E. Swisher, University of Florida, Gainesville, FL
Fumiomi Takeda, Appalachian Fruit Research Station, Kearneysville, WV, United States
Russell W. Wallace, Texas A&M University, Lubbock, TX
Xin Zhao, University of Florida, Gainesville, FL
Suping Zhou, Tennessee State University, Nashville, TN
Poster Presentations
  • NSSI Planning grant Poster_ASHS 2017_final.pdf (1.8 MB)
  • A planning grant led by the National Strawberry Sustainability Initiative at the University of Arkansas drew on the expertise of a multi-disciplinary and multi-state group of researchers, extension specialists, growers, consultants, and industry representatives to develop a strategic plan and subsequent nationally competitive grant to address the critical needs for research, outreach, and education to support the sustainability of the strawberry production system. Key activities informed the planning process. An advisory board of growers and industry representatives was established for project consulting, survey testing and project oversight. A national strawberry industry needs assessment survey was launched to identify barriers to sustainability of strawberry growers, managers, nurserymen, extension educators and consultants. CoPIs engaged in monthly conference calls. A two-day planning workshop was conducted with co-PIs and advisory board members to discuss survey results, identify priorities and discuss a project based on this information. As a result and outcome of these efforts, the critical needs for research, outreach and education, and sustainability, were identified to improve the US strawberry system sustainability and competitiveness. The information generated in this project informs the development of a USDA Specialty Crop Research Initiative Project.