2017 ASHS Annual Conference

Bridget K. Behe

Michigan State University
1066 Bogue St Rm A285
East Lansing, MI
USA 48824-1325

Papers:
Branded Plant Appeal to Gen X and Gen Y Four Key Factors in Water Conservation Attitudes of Americans Demographic Characteristics of Interested and Disinterested Water Conservers Investigating the Plant Selection Process from the Consumer Perspective Economic Benefits of Consumer Horticulture