2017 ASHS Annual Conference

Alicia Rihn

University of Florida
2725 S. Binion Road
Mid-Florida Research and Education Center
Apopka, FL
USA 32703

Papers:
Marketing and Economics (MKEC) Meeting - Open to All Attendees The Changing Face of the Horticulture Industry Marketing Tactics to Increase Millennial Floral Purchases Acceptance of Sustainable Landscape Attributes Among Young Consumers The Ideal Landscape: Aesthetic Versus Maintenance Perceptions U.S. Consumer Preferences for Sustainable Landscape Attributes