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2017 ASHS Annual Conference

The Status and Future of Strawberry Industry in the United States

Objective(s):
The objectives of this workshop are to i) highlight strawberry production practices across the different regions of the US and determine needs and challenges based on the region; ii) utilize information and knowledge gained as a source to direct future research and extension programs to ensure sustainable strawberry industry in the US.
The US is the world’s largest producer of strawberries. Strawberries have been an important national horticultural crop with value of utilized production varying between $2.3 and $2.8 billion during the past 3 years. Strawberries rank 3rd in value of utilized production of fruit behind grapes and apples. In 2016, an estimated 92% of the crop was produced in California, 7% in Florida, with all other states combining for approximately 1%. Other important production states include North Carolina, Oregon, and Washington. Smaller-scale production occurs throughout the US for local and regional markets. Approximately 10-12% of the US supply of strawberries is imported. US consumption has increased during the past 2 decades with increasing production and import allowing commodity-like year-round supply. Consumption is expected to continue to increase. As there are new developments in strawberry production technology and management, increasing production in nontraditional areas, and new developments in cultivars, this workshop has been designed to give a benchmark status of the industry from several regions and states of the US, and looks forward to the future development of the industry.
Thursday, September 21, 2017: 2:00 PM
King's 2 (Hilton Waikoloa Village)