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2017 ASHS Annual Conference

Seed Your Future – An Update on the Movement to Encourage More People to Pursue Careers in Horticulture

Objective(s):
Over a year ago, a partnership was announced between the American Society for Horticultural Science, Longwood Gardens, Ball Horticultural Company and more than 150 other industry partners with the purposes of raising public awareness about horticulture and encouraging more people to pursue careers working with plants. The 2015 Employment Outlook Study (https://www.purdue.edu/usda/employment/) from USDA’s National Institute of Food and Agriculture (NIFA) and Purdue University, showed there would be a future shortage of more than 22,000 jobs in Horticulture and Agriculture per year within five years of the study. More jobs are becoming available yet less people know about, and are pursuing careers in these respective fields.
Seed Your Future has completed three phases of research (both quantitative and qualitative) and is launching its Education, Marketing and national PR campaign focused on youth, their parents, their teachers and their youth program leaders. Find out what’s going on and how you can get involved.
Wednesday, September 20, 2017: 11:00 AM
King's 3 (Hilton Waikoloa Village)
Coordinators:
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