2018 ASHS Annual Conference

Marketing and Economics

Wednesday, August 1, 2018: 10:15 AM

Jefferson East (Washington Hilton)

Moderator:

Julie Campbell

10:15 AM

Consumer Preferences and Willingness-to-Pay for Rose Attributes
Daniel Chavez, Texas A&M University; Marco Palma, Texas A&M University; David H. Byrne, Texas A&M University

Audio File Recorded Presentation

10:30 AM

Actively Interested and Passively Disinterested in Water Conservation Cluster Segments on Horticulture Product Spending in 2016
Melinda Knuth, Texas A&M University; Bridget K. Behe, Michigan State University; Charles R. Hall, Texas A&M University; Patricia Huddleston, Michigan State University; Tom Fernandez

Audio File Recorded Presentation

10:45 AM

Reasons for Use and Non-Use of Farmer’s Markets and Roadside Stands
Julie Campbell, University of Georgia

Audio File Recorded Presentation

11:00 AM

U.S. Consumers Perceptions of Uses and Contents of Recycled and Reclaimed Water
Nikki McClaran, Michigan State University; Bridget K. Behe, Michigan State University; Patricia Huddleston, Michigan State University; Charles R. Hall, Texas A&M University

Audio File Recorded Presentation

11:15 AM

The North American Pawpaw Industry in the US – Supply, Demand, Challenges and Opportunities
Zhen Cai, Research Assistant Professor, University of Missouri; Michael A. Gold, Research Professor, University of Missouri

Audio File Recorded Presentation

11:30 AM

Assessing the Market Opportunities for Fruit and Vegetable Farmers: An Overview of Fresh Market Retailers’ Preferences
Ariana P Torres, Ph.D., Purdue University; Maria Marshall, Purdue University

Audio File Recorded Presentation

See more of: Oral Abstracts