2019 ASHS Annual Conference

Each year the U.S. pecan crop is estimated to a value of over $500 million. Understanding consumer preferences in labeling and packaging could help increase revenue, especially for small farms that can provide unique value added products. In the fall of 2018 an online survey of r Research findings provide us with insights into how consumers perceive value added pecan products, and helps in increasing understanding of how consumers view niche labeling of these products.