Search and Access Archived Conference Presentations

2019 ASHS Annual Conference

What Millennial Plant Parents Want in Their Media

Tuesday, July 23, 2019: 4:45 PM
Montecristo 1 (Tropicana Las Vegas)
Jourdan Cole, Garden Media Group, Kennett Square, PA
The millennial demographic engages with content an average of 18 hours per day and in new ways, creating more touchpoints to communicate with this generation than before. Constantly connected, they want information, and they want it fast, in short, crisp, visually appealing and moving posts. This presentation will be led by a digital marketer and average millennial. It will define what plant-loving millennials value and the best ways to reach this demographic digitally.