The 2010 ASHS Annual Conference

Koutsimanis, G.^a; Harte, J.^b; Bix, L.^a; Harte, B.^a; Whiting, M.^c; McFerson, J.^c,d; Almenar, E.^a*

^aSchool of Packaging, and ^bFood Science and Human Nutrition-Michigan State University, MI 48824

^cDepartment of Horticulture and Landscape Architecture-Washington State University, WA 99164

^dWA Tree Fruit Research Commission, Wenatchee, WA, 98802

*Eva Almenar (ealmenar@msu.edu)

This study focuses on developing a survey tool to determine and evaluate the current supply chain trends in the packaging of a new fresh product, stem-free fresh sweet cherries. This novel approach is attempted, in order to create a sustainable packaging system for the launch of the cherries. Methods developed during the course of study will likely aid in the development of packaging systems for other produce. The comprehensive, in-depth survey is planned to collect critical information from cherry growers, packers, retailers and consumers. Response variations between genders, ethnicities and age, are taken into consideration. The acceptance of plastics made from natural resources as alternative packaging materials to the petroleum-based ones is explored. Key characteristics such as package design and optimum size, as well as convenience features, like easy-open and re-closability, are examined. Shelf-life and safety expectations versus preferences in packaging technologies, like modified atmosphere packaging, are also points that this study covers.