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The 2011 ASHS Annual Conference

5720:
Benchmarking Sustainable Attitudes of Ornamental Growers

Wednesday, September 28, 2011: 10:30 AM
Kings 1
Jennifer Dennis, Purdue University, West Lafayette, IN
Roberto G. Lopez, Purdue University, West Lafayete, IN
Bridget K. Behe, Michigan State University, East Lansing, MI
Charles R. Hall, Texas A&M University, College Station, TX
Chengyan Yue, University of Minnesota, St. Paul, MN
Ben Campbell, Consumer Insights and Product Innovations, Vineland Research and Innovation Centre, Vineland Station, Ontario, Canada
Given recent consumer and market interest in more sustainable products and business practices, researchers conducted a nationwide survey of greenhouse and nursery crop growers to determine the current state of the industry in terms of sustainability. Growers were asked about the importance of sustainability, their views of state environmental regulations, sustainable practices in place and ones they would like to implement in the next 1 to 3 years, and interest in sustainable certification. None of the grower respondents in this survey were certified sustainable, but at least one fourth (25.8%) were interested in certification. More than half of the respondents currently recycle plastic pots, use controlled-release fertilizers, and composted plant waste. However, only 12% of growers want to use biodegradable plant containers or implement water conservation measures into their production system within the next 1 to 3 years. Grower respondents felt the biggest obstacle toward implementation was the sustainable production practice would not be compatible with their existing system of production.