The 2011 ASHS Annual Conference
Has Sustainability Been Profitable for Ornamentals?
To explore sustainability issues in the U.S. ornamental industry To discuss grower trends in sustainability To examine consumer preferences for sustainability
In recent years, consumers of lawn and garden products have shown an increasing interest in environmentally friendly products. As these consumers become more environmentally conscience, we believe growers that show environmental stewardship by producing floriculture crops sustainably will gain a competitive advantage and maintain economic sustainability. This has lead to a desire for products that not only solve the needs of consumers, but are also produced and marketing using sustainable production, distribution, and marketing methods (Hall, 2009). This session will explore sustainability issues in the U.S. ornamental industry and discuss results from several studies conducted examining consumer and grower preferences related to sustainability.