The 2012 ASHS Annual Conference

Kristin L. Getter, PhD

Outreach Specialist
Michigan State University
Horticulture
A240-E Plant and Soil Sciences Building
East Lansing, MI
USA 48824
Email: getterk@msu.edu

Papers:
Marketing and Economics Influencing Consumer Perceptions and Purchases of Christmas Trees and Poinsettias through a State-wide Marketing Campaign Do You See What I See? Eye-tracking Research Shows Where Consumers Look in Holiday Plant Displays