Workshop: Consumer Research on Sustainability

Objective(s):
To convey timely research information on consumer studies involving sustainability related to horticultural products, services, and experiences
Sustainability is a multidimensional yet ambiguous term with application to the horticulture industry and beyond.  A research team of North-American scientists collaborated to conduct a series of investigations about consumer perceptions, attitudes, and behaviors with regard to sustainability and horticulture.  The studies demonstrate how consumers in the U.S. and Canada define terms, perceive benefits, and offer willingness to pay information that is of value to producers, intermediates, and retailers of horticultural products, services, and experiences.  The goal of the workshop is to integrate the findings from these studies and present a holistic set of implications for academia and industry.
Tuesday, July 23, 2013: 10:15 AM
Desert Salon 13-14 (Desert Springs J.W Marriott Resort )
Coordinator:
10:15 AM
Consumer Perceptions of Sustainability
Bridget K. Behe, Michigan State University; Ben Campbell, Assistant Professor and Extension Economist, University of Connecticut; Charles R. Hall, Professor and Ellison Chair, Texas A&M University; Hayk Khachatryan, Ph.D, University of Florida; Jennifer Dennis, Purdue University
10:30 AM
Plant Container Preferences for North American Consumers
Ben Campbell, Assistant Professor and Extension Economist, University of Connecticut; Bridget K. Behe, Michigan State University; Jennifer Dennis, Purdue University; Charles R. Hall, Professor and Ellison Chair, Texas A&M University; Hayk Khachatryan, Ph.D, University of Florida
10:45 AM
Consumer Perspectives on Local, Organic, and Sustainable Terms
Ben Campbell, Assistant Professor and Extension Economist, University of Connecticut; Bridget K. Behe, Michigan State University; Charles R. Hall, Professor and Ellison Chair, Texas A&M University; Hayk Khachatryan, Ph.D, University of Florida; Jennifer Dennis, Purdue University
11:00 AM
Environmental Incentives and Willingness to Pay Price Premiums for Environmentally-friendly Plant Attributes
Hayk Khachatryan, Ph.D, University of Florida; Ben Campbell, Vineland Research and Innovation Centre; Bridget K. Behe, Michigan State University; Charles R. Hall, Professor and Ellison Chair, Texas A&M University; Jennifer Dennis, Purdue University
11:15 AM
The Use of Smartphone Technologies to Access Gardening Information
Charles R. Hall, Professor and Ellison Chair, Texas A&M University; Bridget K. Behe, Michigan State University; Ben Campbell, Assistant Professor and Extension Economist, University of Connecticut; Jennifer Dennis, Purdue University; Hayk Khachatryan, Ph.D, University of Florida
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