Bridget K. Behe

Michigan State University
1066 Bogue St Rm A288
East Lansing, MI
USA 488241325
Email: behe@msu.edu

Papers:
Marketing and Economics (Oral) The Role of Plant Brands in Consumer Quality Perceptions of Herb and Vegetable Transplants Age Influence on Product Involvement and Expertise for Vegetable and Herb Transplants The Role of Plant Brands and Perceived Quality Eye Tracking Technology Data Collection Methods State Promotional Campaign Awareness and Visual Attention

Search and Access Archived Conference Presentations